Scenario #3 - Hotel Penn

The Challenge

The Hotel Pennsylvania has anchored one of the most trafficked blocks in the entire world with no more than the occasional facelift for nearly 100 years. But the lobby still buzzes 24 hours a day. While it can't command the rate many Manhattan hotels can, the Hotel Penn is a perfect fit for international tourists on a budget. It must market to the right audience, on the right channels and with the right rates.

Finding talented revenue strategists has been tough for Hotel Penn's owners, Vornado Realty Trust. A fulltime revenue manager prices each of the hotel's segments daily in real time and coordinates digital marketing and strategy to drive more business and help the hotel better optimize its channel mix. In response, the property assembled your group to provide solutions to their challenges.

Think of and use the following - The 'How' Factor	Five (5) Applicable Factors/Solutions/Actions for Each
Pricing
Managing transient business
Digital marketing
Forecast
Building strategies to drive business
Data - making it operational
Loyalty program
Open Pricing - never close off any offer or restrict any potential booking