SCENARIO #3: You are a research analyst and have been asked to develop a survey to test the effectiveness of different ads for Lindt Canada.

3a) What information would you want to know about the advertising before writing the questionnaire and developing a sampling plan? (5 points)

3b) There are many different best practices when it comes to questionnaire writing. Briefly identifyfive best practices you could implement in your online questionnaire and why.(10 points)

3c) Provide an example of a double-barrel question and explain why it is an issue. (2 points)