Scenario $7-1$

PlatterPug recently introduced a new line of veggie burgers in its offering of plant$-$based products. Now that the new burgers have been on the market for six months, PlatterPug want to assess the effectiveness of the advertising campaign surrounding the launch. They will use this information to formulate their advertising strategy for the next product to be released in the line, as well as to evaluate the work done by the advertising agency who ran this campaign.

$($Scenario $7-1)$ If PlatterPug wanted to get accurate measures of the behavior of consumers, what type of research would they need to conduct?

a$.$ Focus groups

b$.$ Statistical models

c$.$ Field experiments

d$.$ Psychographics