Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Scenario 7 . 2 . Christina manages the accounting department of a consumer electronics firm. She recently sent in a request to purchase 5 0

Scenario 7.2.
Christina manages the accounting department of a consumer electronics firm. She recently sent in a request to purchase 50 new computers for her accounting staff because the computers they are working on are outdated. Miguel was given the task of choosing the supplier and purchasing the products. Since Miguel is not as knowledgeable about computers, he turns to Natalia, who works in IT, for advice. Natalia knows all about the latest computers, systems, and software. With Natalias help, Miguel looks at the alternatives and selects Dell as their supplier.
Refer to Scenario 7.2. In this example of a buying center, which roles is Miguel occupying?
Buyer and influencer
Gatekeeper and influencer
Decider and buyer
Decider and gatekeeper
User and buyer

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Project Management A Managerial Approach

Authors: Jack R. Meredith, Samuel J. Mantel,

7th Edition

470226218, 978-0470226216

More Books

Students also viewed these General Management questions