Question
Scenario: A consumer purchasing a new vehicle. They have access to reasonably vehicle financing, so there are many options available to them. They're buying the
Scenario: A consumer purchasing a new vehicle. They have access to reasonably vehicle financing, so there are many options available to them. They're buying the vehicle as a family car for their family of five.
a. Discuss how 3 individual factors of consumer behaviour might be relevant to their purchasing decision.
b. Discuss how 3 group factors of consumer behaviour moght be relevant to their purchasing decision.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
