Scenario: A marketing firm is conducting research to better understand its target audience for a new line of eco$-$friendly products. They want to create marketing campaigns that resonate with their customers' values, interests, and lifestyles. As part of their research, they are collecting data on individuals' attitudes, beliefs, hobbies, and spending habits to create a more comprehensive customer profile.

Question: What term is used to describe the collection of data on individuals' attitudes, values, interests, and lifestyle choices to create a detailed and nuanced understanding of their preferences and behaviors, often used in market segmentation and targeted advertising strategies?