Scenario: ABC Ltd. is a newly established organisation of organic and non-GMO snacks. It has enough financial and other resources to compete with its competitors. It has a huge variety of snacks to offer in the market. The board of directors has decided to hire your group as marketing consultants to prepare a marketing plan. Task: Prepare a comprehensive marketing Plan consisting of the following sections: 1. Executive summary H 2. Environmental analysis 3. SWOT analysis 4. Marketing objectives 5. Marketing strategies 6. Marketing implementation 7. Evaluation and control