Scenario: During the semester you selected an organization for which you prepared a marketing plan. Your boss has liked your plan and informed you that a new product/service has been launched by your organization and to promote it digitally, he wants you to complete the following tasks (Note: you can propose and give any name to the fictitious product related to your existing business): Search Engine Optimization (SEO): Research has shown that SEO is times more effective than banner ads. Further, most online purchases are made on sites found through search engine listings. Perform keyword research to optimize the new proposed page for SEO for your niche market. Also, analyze the competitor's backlinks as well before deciding about the keywords. Finally, explain the reason for the selection of your keywords; (20 marks) Search Engine Marketing (SEM): Based on your findings of SEO for organic promotion, propose keywords/phrases for SEM campaigns for local and international markets. (5 marks) E-mail Marketing: Create an Email campaign for your proposed product. Provide detailed steps involved and explain how you would optimize your campaign. Also, explain how would you engage your new subscribers of the Email campaign. (15 marks) Facebook Advertising: Propose a Facebook advertising campaign for your product/service. Set up the Objectives of your Advertising and explain the steps required to achieve your objectives. (PLEASE HELP MEEEE)))