JC Hi-Fi is a retailer that sells consumer goods in Australia. You are the leader of a team with the following duties and responsibilities:

Creating advertisements.

Introducing new products.

Liaison with the suppliers.

Planning monthly/yearly marketing promotions.

For advertisements, the company has several marketing agencies for TV/Radio commercial advertisements and social media. Your team needs to provide ideas and concepts for advertisements based on which of the agencies create all commercial advertisements. In addition, all marketing communications must be drafted. The draft needs to be doublechecked and recorded due to the organisational policies and procedures and relevant legislation.

When introducing new products, the company finds out target customers for specific products, invites the target customers and conducts introductory events.

Your team is also responsible for managing the relationship with the suppliers and organising the regular team meeting to plan for periodic sales activities and marketing promotions. In addition, the company has the following policies and procedures:

All marketing presentations must be conducted with visual aids, and special equipment must be used if the target audience needs special support.

Before any marketing presentations, a team leader or supervisor must conduct an informal team meeting to confirm all requirements are prepared for the presentations.

For all marketing communication in social media and email, outbound written communication must be checked by the team leader, and the draft must be tested by the team members.

Question 1:

Provide at least 3 examples of interpersonal skills you need to have when building relationships with your team members and clients and facilitating respectful interaction.

QUESTIONS

Question 2:

Assume that your team members have different backgrounds, religions, primary languages, and origins. Explain how you can facilitate respectful communication in the department.

Question 3:

a. Recommend ways to resolve communication challenges in the workplace.

b. Explain how to confirm outcomes of communication challenges and ensure issues have been resolved.

c. One of your team members used aggressive words to their friends over the phone on the way home. Should we guide the employee not to use aggressive words? Why or why not?

Question 4:

According to the legislation and organisational requirements, all outbound communication, such as details of a promotion, or a product's information, must be consistent and correct.

Explain how you can manage the consistency of the information.

Question 5:

a. Explain why feedback is required to improve the team's performance.

b. Describe the type of support that you can provide or organise for your team members.

Question 6:

Why is it important to seek feedback on the communication process?

Question 7:

Assume that you have identified the following issues:

The sales division and the customer service division do not cooperate.

As their works are adversely affected, they blame each other.

The divisions have different communication styles.

The divisions have different communication methods.

Required: Write an email to the CEO and report this issue.

Question 8:

Continue the same scenario in Question 7. You believe that conflicts may be caused by inappropriate communication between the two divisions. It may create a risk in the organisational reputation. Explain how you can resolve this problem.