SCENARIO... MAKE a PROJECT ON E-BIKE IN AUSTRALIA

The electrification of transport is a trend among some economies as they attempt to reduce their reliance on fossil fuels. As a result, many companies are creating a range of battery-powered products to meet the growing demand for more convenient and greener forms of transport. One such product is the electric bicycle, r e-bike, which has seen a significant increase in sales in Australia over the last five years.As a result, the industry is rapidly responding to demands which is seeing more and more companies in Australia begin to assemble or manufacturer e-bikes. This serves as the basis for the second assessment, a marketing report, which will use the context of e-bikes.The structure of the report is as follows:

Project Main Points to be cover of E-BIKE in AUSTRALIA (DETAIL EXPLANATION REQUIRED IN EACH POINT)

1- Macro Environment

1.1 Political

1.2 Economical

1.3 Social

1.4 Technological

1.5 Legal

1.6 Environmental

2- Segmentation

3- Targeting

4- Positioning