Scenario: Plan and goals for international expansion strategy for a local American manufacturer

Product/Company Selected: Kaleidoscope Hair Products (Product: Miracle Drops)

https://iluvcolors.com/

https://en.wikipedia.org/wiki/Jesseca_Dupart

https://www.newsunzip.com/wiki/jesseca-dupart/

Chosen Country to Expand To: South Africa

• Market Intelligence:a broad overview of the target country: include here information about its political, legal, cultural, economic, and technological characteristics.
• Business Environment Analysis:Determine key national characteristics that will affect the marketing of the product and SWOT
• Market Entry Analysis:Analyze market entry options.
• Market Entry Strategy: entry strategy on entry mode, management structure, marketing mix, management of resources, and HR.

Please include References