Scenario: The Small Business Photographer: Imagine you are a management consultant who has just been hired by The Small Business Photographer (SBP). SBP offers Brand Photography to small businesses to help them tell their story, stand out from their competition, and grow their business. SBP is looking to expand its business in Calgary by diversifying its photography services. You have been hired to assess the external environment in Calgary as it relates to the photography industry and provide important information to help SBP decide whether they should expand in Calgary or not. Your job is to construct a PESTEL Analysis and a Porters Five Forces Plus One Analysis to help Bird Canada make an informed decision.