Scenario

You are a business manager working at a small domestic organization that produces high$-$quality computer peripherals. Your organization has begun to see its sales slowdown in your local market. While your business is profitable, senior leadership would like to investigate possible options to grow the business. An idea that leadership has noticed competitors moving toward is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business case for leadership.

Select one of the following international markets to use for your course project:

Australia

Brazil

Canada

Germany

United Kingdom

India

Japan

Philippines

Sweden

Thailand