Scenario

You have recently been hired as a business advisor for a retail company seeking to expand both its physical and digital presence. The organization is specifically seeking guidance regarding two offers it has received for:

1. The purchase of real estate to be used to build a new brick-and-mortar store
2. A 5-year marketing agreement with a prominent social media network.

You have been tasked with analyzing elements of contracts and providing recommendations for each item above to share with leadership.

Instructions

Write a formal business memorandum that addresses the following:

• What basic elements would you expect to find in each contract?
• What type of commonly used contract clauses would you expect to find in each contract?
• What business recommendations would you share with the company as it proceeds forward? Should it consider accepting the offers? If so, would certain conditions apply?