Question
SCENARIO:You have been appointed as the Project Manager for your chosen organisation and have been tasked with identifying and defining their market research requirements and
SCENARIO:You have been appointed as the Project Manager for your chosen organisation and have been tasked with identifying and defining their market research requirements and then developing a market research plan for the Marketing team to approve.At your initial briefing session, the Marketing Manager has indicated a need for the expansion of the company's Social Media presence. They are however nervous about any major financial investment in Social Media as their main marketing tools until now has been focused on mainstream media including radio, magazines and billboards.Detailed market and customer usage data regarding Digital and Social Media platforms is therefore required to help them develop an integrated marketing approach as they move into the 2020's.A budget of $15K has been allocated for this project.Assessment Task 2: Develop A Project PlanDocument Management Distribution ListRecord the details of all project stakeholders accessing this document.NamePosition Signature Date Version Control Record all approved changes to this document.Revision # Change Description Approval DateAuthorProject RegistrationProject NameRecord the project name in a way that clearly communicates what it is about.Project #Record a unique identifier for the project that enables appropriate referencing.Creation DateRecord the date the project was proposed.Sponsor/ClientRecord the name and contact details of the project sponsor/client.Project ManagerRecord the name and contact details of the project manager.Executive SummaryRationaleRecord a summary of the history and justification for the project.Business DriversRecord the organisational driver/context for the project. Key ObjectivesPlease record the measurable SMART objectives that have been identified with this project.Benefits Record the identified benefits that will be measured throughout and or after the project.ImpactsRecord how the project will impact business activity, organisational capability and or processes.Project Information 1 Integration Management 1.1 Methodology Record the project management methodology to be followed throughout the project.1.2 Change ControlRecord what formal process will be used to propose, assess and authorise changes in scope.1.3 Performance ReportingRecord how performance (achievement, deliverable, completion ...) will be measured and reported.1.4 Audit Record what independent process will be followed to monitor and verify all project related work. 1.5 DependenciesRecord all related and or inter-dependent projects impacting the performance and delivery of the project.2 Scope Management 2.1 DeliverablesRecord the key process and/or output (as built) deliverables required throughout the project.2.2 InclusionsRecord what will be (explicitly) included in the specification for the project.2.3 ExclusionsRecord what will be (explicitly) excluded in the specification for the project.2.4 HandoverRecord the necessary provisions to ensure the deliverable can be handed over to the sponsor/client on finalisation of the project.3 Time Management 3.1 ScheduleRecord the details of all stages and tasks (using a work breakdown structure format) required to be performed for the project including calculations, confidence and contingencies.Schedule all project work using a Gantt chart (bar chart or similar).3.2 MilestonesRecord all key milestones and or deadlines due throughout the project.4 Cost Management 4.1 BudgetRecord the amount of funding required for the project.4.2 Estimating methodologyRecord how have the figures been calculated.4.3 Confidence levelRecord how accurate these figures are.4.4 Contingency Record if any contingency funds will be required.4.5 Source of FundsRecord where the funds will be accessed and the approvals and/or documentation required.4.6 Cash FlowRecord the cash flow projection for the project. 5 Human Resource Management 5.1 StakeholdersRecord the details (role, responsibility, information needs ...) of all stakeholders for the project.5.2 Resource CapabilityRecord the information supporting the resource assignments (hours, rates, availability, training ...) for the project.Include reference to equipment, facilities and materials where required.6 Communications Management 6.1 Organisational StructureRecord the appropriate organisational structure required by the project.6.2 EscalationRecord what processes are in place to handle conflict and dispute resolution. 7 Procurement and Contracts Management Record all information supporting the decision to make or buy. This should include reference to:? procurement planning? solicitation planning? solicitation? source selection? contract administration? contract close-out.8 Risk Management 8.1 ConstraintsRecord all constraints that will restrict the performance and delivery of the project (and possible treatment strategies).8.2 AssumptionsRecord all assumptions (accepted as correct) that will impact the performance and delivery of the project.8.3 Potential IssuesRecord all potential issues impacting the performance and delivery of the project (and possible treatment strategies).8.4 RiskRecord all internal and external sources of risk in a risk register, including:? probability? consequence? priority? strategy? accountability? review. 9 Quality Management Record all required standards and definitions of quality required by the project.Record how quality will be designed into the project with reference to:? quality planning? quality assurance? quality control? quality (continuous) improvement.Authorisation10 Recommendation Record the recommendation being presented for approval.
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