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Schimpf Industries Inc. has developed a new grinder, model WC-13, that is designed to offer superior performance to a comparable grinder sold by Schimpfs main

Schimpf Industries Inc. has developed a new grinder, model WC-13, that is designed to offer superior performance to a comparable grinder sold by Schimpfs main competitor. The competing grinder sells for $70,000 and needs to be replaced after 17,500 hours of use. It also requires $35,000 of preventive maintenance during its useful life. Model WC-13s performance capabilities are similar to the competing product with two important exceptionsit needs to be replaced only after 70,000 hours of use and it requires $87,500 of preventive maintenance during it's useful life.

From a value-based pricing standpoint what range of possible prices should Schimpf consider when setting a price for model WC 13?

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