School of Hospitality and Tourism

HPL325 Event and Meeting Management

Assignment # 1: The Role of MICE and Terminology W2023

Total Marks: 38 Marks Grade Value: 10%

Part A: Define the following Glossary Terms 12 Marks

1. MICE
2. PCMA
3. RFP
4. SMERF
5. CVB
6. MPI
7. ASEA
8. CMP
9. MEEC
10. APEX
11. DMC
12. ISES

Part B: Short Answer Questions 26 Marks

1. Explain the difference between Meetings, Events, Expositions, Conferences, and Conventions. (5 Marks)
2. Identify the six major components of an Event. (6 Marks)
3. The Special Events Industry has divided up into seven classifications. Name four of these themes. (4 Marks)
4. Describe the role of the Event Planner and the five steps this position uses in planning an event or meeting. (8 Marks)
5. What does destination accessibility refer to? Compare to venue accessibility and selections. (3 Marks)