Question
Scotiabank guides people through a world of bad advice strategy (strategyonline.ca) What is the key insight that drives this campaign? Q2: Which of Fraser's creative
Scotiabank guides people through a world of bad advice strategy (strategyonline.ca)
What is the key insight that drives this campaign?
Q2: Which of Fraser's creative strategies is/are used in this ad? Support your answer with examples from the ad. (p. 266)
Q3: Identify and describe two facets from the Facets Model of Effects that are used in the video. How do you know? Why do you think they were chosen? How do they connect this brand to the target market you identified above?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
