Scott, S. E., Inbar, Y., & Rozin, P. (2016). Evidence for absolute moral opposition to genetically modified food in the United States. Perspectives on Psychological Science, 11(3), 315-324.

This paper by Scott and colleagues explores how emotion and moral reasoning can impact people's attitudes toward, and preferences for, genetically modified foods.

Imagine that you are working for an organization that seeks to increase GMO acceptance. Your first job is to map out the role of consumers' attitudes when it comes to GMOs. Apply each element of the functional theory of attitudes to explain how this theory can be applied in this context.

Based on the article, why would the concept of schema based affect be relevant? If so, how could you use schema based affect strategically to improve consumers' attitudes toward GMOs?