Search Engine Optimization (SEO) is an organic strategy to increase one's ranking on the Search Engine Results Page (SERP). The components that search engines use to rank pages change frequently. In the past, sites were rewarded for the number of backlinks to the site - a surrogate for site importance/quality.

Over the past two years, the importance of backlinks has diminished and the importance of content marketing has increased.

How often does new content need to be posted in order to maximize exposure? Finally, how does one determine the correct type of content to post for their business?