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Sears invested its resources in another brick - and - mortar giant, Kmart. Sears established sears.com. Sears failed to offer a competitive digital strategy. Sears

Sears invested its resources in another brick

-

and

-

mortar giant, Kmart.

Sears established

sears.com.

Sears failed to offer a competitive digital strategy.

Sears diversified into nonretall services like financial planning.

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