Question
Secondary Data & Research Road Map NO NUMBERS JUST SET-UP 1.Secondary Data (Provide 3 different references) What is the difference between primary and secondary information?
Secondary Data & Research Road Map
NO NUMBERS JUST SET-UP
1.Secondary Data (Provide 3 different references)
What is the difference between primary and secondary information?
Why do you think it is important to collect secondary data before primary?
2.Demographic Characteristics Riverside County (reference)
Gender
Age
Married
Household income
What percent of people aged 25 years plus have a Bachelor's degree or higher?
3.Psychographic Characteristics Riverside County (reference)
Values
Lifestyle
Attitudes
4.Demographic Characteristics San Bernardino County (reference)
Gender
Age
Married
Household income
What percent of people aged 25 years plus have a Bachelor's degree or higher?
5.Psychographic Characteristics San Bernardino County (reference)
Values
Lifestyle
Attitudes
6.Research Road Map (Provide 3 different references)
What is a research roadmap?
Why is it important to have one?
Provide a sample research road map.
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