Why is relationship development in business markets riskier and more involving than relationship development in consumer markets?

Group of answer choices

Customers are less likely to switch brands, and businesses are likely to be price-sensitive.

Business buyers have too many options, whereas consumers only have a few.

Business customers do not move through the same sequence of stages in relationship development as consumers do.

There is less of an opportunity to develop profitable business relationships than individual consumer relationships.

Business buyers typically have fewer options to choose from, and financial risks are higher.