Section 1 - Porter's Five Forces framework and Plenty. Apply the Porter's Five Forces framework to analyze the external environment of the company, "Plenty." Plenty is a "vertical indoor farm" that was in the news recently because Walmart has made the strategic decision to invest directly in this company, which may be the first time Walmart has ever made a significant investment in backward vertical integration into actual food production. Specifically, -Analyze the external environment for the company Plenty and the market in which it aspires to compete. The analysis should be explicitly in terms of the five forces identified in the Porter's Five Forces framework. -Conclude about the potential effects these five forces will have on the short- and long-term profitability potential of Plenty, and if and why you believe that this company will (or will not) be able to sustain profitability in its chosen markets.

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https://pitchbook.com/news/articles/plenty-400million-indoor-vertical-farming-startups-food-shortages?utm_campaign=STARTUP%20NEWSLETTER&utm_medium=email&_hsmi=202622507&_hsenc=p2ANqtz-86ratfHMDnpHagC4YFmlZjSuBNhoJVtC8hkKoEEsTDV1qS1A3kv6IE7Vfj3WZBLejrIRYSw4Ibh8s2l9HV4nTn-e7tnQ&utm_content=202622507&utm_source=hs_email

to help analyze Plenty company