Section 2 - Analyse qualitative results

1. List at least five different types of qualitative data that you would analyse to determine the success of marketing activities in the business.

2. Why is it necessary to determine whether products and services are over or under performing?

3. Why is it important to forecast existing and emerging market needs?

4. List at least five methods that you could use to forecast market needs.

5. Who should be involved in the forecasting process?