Section 2 is from Q11 to Q12. Q12. As mentioned in Table 1. XYZ is a market leader in the apparel industry, enjoying nearly five times more gross profit than its competitors, i.e. ABC and MNL. Although they have offered less gross profit margins to their retailers. they have strong unaided brand awareness, leading to high brand equity. However, trends are changing. Consumers are becoming more price sensitive; competitors have offered discounts to attract new customers. Competitors offer better retail gross margins (22\% versus 18% ). The XVZ company plans to introduce a new product line, but it faces an issue of whether to run a price promotion in 2022 . If so, what should be the strategy? If price promotion is not suitable, suggest other consumer-oriented and tradeoriented sales promotions. The average retail prices of their three existing product lines, as compared to competitors, are as follows: (10 marks) Table 2: Average Retail Price of Different Product Lines