Section 3 9 Competence questions - each correct reply has a maximum of 3 points for a maximum of 27 points Scenario A Quebec company called TENTWARE has been selling camping equipment to Alberta and British Columbia for 2 years. Its sales in the west of Canada are sluggish (weak- slow), despite increasing marketing and advertising investment. You were hired by the company as the Marketing Researcher reporting to the Marketing Manager. "Why are our products not selling well in the West of Canada? How can we increase our sales in the West of Canada?" He says that you have a timeline of 4 months to present your final report. The Marketing Manager allocates $250,000 for a market research and asks you to do the research: Create with simple, clear, and focused words a hypothesis for the above problem. (1 - 3 sentences) 3 points ro ou or Express with simple, clear, and focused words the Research Brief for the above problem. (1 - 3 sentences) 3 points Create a Research Brief with the background reason for the research, budget and deadline (24 sentences) 3 points re you ree Explain what primary data you would need for your research, and explain how you would obtain the data (max 4 sentences) 3 points Think carefully what type of info data you would obtain from the responses in a Focus Group. Explain how you would analyse and present the data? (max 4 sentences) 3 points Explain how your company's free-accessible website can be used in Marketing Research (Maximum 4 sentences) 3 points LOGO Explain in your own words why in Marketing Research a confidence level of 0.95 is mostly used 3 points *Explain in your own words what "probability" means in Marketing research 3 points A Canadian friend of yours came back from a leisure trip to Germany. She tells you that it would be good for your garment manufacturing company to export Canadian made winter coats to Berlin, what would be the most important information for you to research? Mention 4 different data and explain the reason why you chose each of these! 3 points pate why Section 3 9 Competence questions - each correct reply has a maximum of 3 points for a maximum of 27 points Scenario A Quebec company called TENTWARE has been selling camping equipment to Alberta and British Columbia for 2 years. Its sales in the west of Canada are sluggish (weak- slow), despite increasing marketing and advertising investment. You were hired by the company as the Marketing Researcher reporting to the Marketing Manager. "Why are our products not selling well in the West of Canada? How can we increase our sales in the West of Canada?" He says that you have a timeline of 4 months to present your final report. The Marketing Manager allocates $250,000 for a market research and asks you to do the research: Create with simple, clear, and focused words a hypothesis for the above problem. (1 - 3 sentences) 3 points ro ou or Express with simple, clear, and focused words the Research Brief for the above problem. (1 - 3 sentences) 3 points Create a Research Brief with the background reason for the research, budget and deadline (24 sentences) 3 points re you ree Explain what primary data you would need for your research, and explain how you would obtain the data (max 4 sentences) 3 points Think carefully what type of info data you would obtain from the responses in a Focus Group. Explain how you would analyse and present the data? (max 4 sentences) 3 points Explain how your company's free-accessible website can be used in Marketing Research (Maximum 4 sentences) 3 points LOGO Explain in your own words why in Marketing Research a confidence level of 0.95 is mostly used 3 points *Explain in your own words what "probability" means in Marketing research 3 points A Canadian friend of yours came back from a leisure trip to Germany. She tells you that it would be good for your garment manufacturing company to export Canadian made winter coats to Berlin, what would be the most important information for you to research? Mention 4 different data and explain the reason why you chose each of these! 3 points pate why
