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Section 4 . Environmental Analysis What environmental threats, opportunities, and trends exist? What are the major strategic uncertainties and information need areas? . What scenarios

Section

4 .

Environmental Analysis

What environmental threats, opportunities, and trends exist?

What are the major strategic uncertainties and information need areas?

.

What scenarios can be conceived?

Section

5 .

Internal Analysis

What is our existing cost and profit structure and points of differentiation?

How well is our portfolio positioned for the future?

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