SECTION A

$[40$MARKS$\}$

Answer ALL the questions.

Question $1$

$(40$ Marks$)$

$1\mathrm{.}1.$ Give a critical reflection of Disney integration with ESPN and the change in market scenario with the

$(6$ marks$)$

arrival of $3D$ technology.

$1\mathrm{.}2.$ Examine Horizontal and Vertical $($Forward$)$ Integration as a with appropriate examples. You must

$(20$ marks$)$

discuss the example and explain the relevant outcomes achieved through the integration.

$1\mathrm{.}3.$ Provide a critical analysis of how BCG Matrix can be used by companies to identify attractive divisions

for Integration purposes with appropriate examples.

SECTION B

$(60$ MARKS$)$

Answer ANY THREE$(3)$ questions in this section.

Queston $2$

$(20$ Marks$)$

Provide a critical analysis using Porter's Five Forces Model by taking a company of your choice.

Queston $3$

$(20$ Marks$)$

Analyze the role of Joint Ventures as a means to achieve strategies for a large corporation with a suitable

example.

Queston $4$

Give a critical account of the Governance issues impacting a business enterprise. Use your own examples

to substantiate your answer

Queston $5$

Write Short Notes on:$-$

a$)$ Evaluating the worth of a Business

$(5$ marks$)$

b$)$ Japanese Culture as a Strategy Supportive one.

$(5$ marks$)$

c$)$ Quantitative and Qualitative Forecasting Techniques.

$(5$ marks$)$

d$)$ Marketing Issues in Strategy Implementation

$(5$ marks$)$