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sECTIoN B MARKS) [16 Answer TWO [2) questions from this section. Mm High based on top Exclusive dealers in Advertised on radio range competitors' impressive

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sECTIoN B MARKS) [16 Answer TWO [2) questions from this section. Mm High based on top Exclusive dealers in Advertised on radio range competitors' impressive city only Range of furniture Low low costs Sold only over the Advertised on prices showrooms for families with low incomes Ladies\" fashion hairdressing salon with cutting by well known stylists allow prices to be set below competitors' Low-price offers to large family groups ll'ltEl'l'lElI Salon located in wealthy area of city posters and in free local newspapers Advertised in fashion and beauty magazines Fast-food restaurant Skimm'tng or high- price strategy Expensive business district location with many top class Advertised in business magazines, loyaltyr card scheme restaurants operated together with quality retail department stores 1. In each case, identify (highlight) which marketing mix decision seems to be 'out of place' and not integrated with the other decisions. (3 Marks) mm 2. In each case, recommend a change to ONE (1) of the marketing decisions to create an integrated mix. (8 Marks)

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