Section I: Please clearly indicate your response as \"T\" if the statement is correct or \"F\" if it is incorrect. Each statement is valued at 2 points. 1. 2. 1. Nemeww 10. 11. 12. 13. 14. 15. A marketer is considering introducing several kiosks through which the firm's products may T or F be viewed and sold. This represents the \"Place\" variable within the marketing mix. A key element of the marketing concept is establishing short-term, profitable customer relationships. T or F The Product Life Cycle (PLC) reects the stages that an individual product category experiences T or F over time. \"Branding\" includes the use of trademarks, images and brand names to identify a product or company.T or F The marketing mix variables are non-controllable factors within an organization's marketing strategy. T or F A service is not a \"Product" because services do not include any physical good. T or F The demand for business products derives from the demand for final consumer products. T or F The Internet is making it possible for firms to reach customers that were impossible to reach before. T or F A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks. T or F Water carriage offers marketers the least amount of transportation capacity. T or F Appliances, furniture and consumer electronics products would typically use exclusive distribution. T or F Commercialization and launch of a new or modified product refer to the same marketing action. T or F As discussed in class, \"Chaps" and \"Old Navy\" are examples of a \"fighter\" brands. T or F Diffusion is our personal acceptance of a new product or new idea. T or F For exchange to occur, there must always be a financial transaction or agreement. T or F Section II: Please select the best answer from among the alternatives provided for each question or statement. Each item is valued at two (2) points. 1. A consumer is shopping for a new pair of jeans. He/she has had good experiences with GAP jeans in the past and is looking for GAP now. The consumer will buy GAP if he/she finds some that are at least as goodlooking as competitive jeans. This is a good example of: a) Brand rejection b) Brand non-recognition c) Brand preference d) Brand denial Industry sales are highest in which of the following product life cycle stages? a) Market maturity b) Sales decline c) Market introduction d) Market growth