Section II: Case Analyses (100 points) >

Read the attached case on AirAsia and answer each of the following case questionswithin word count limitsspecified per each question.

1. (1) First, construct a matrix bringing together country-specific advantages (CSAs) and firm-specific advantages (FSAs). Second, define each axis of the matrix. (2) Briefly explain the strategy of MNEs per each of three relevant quadrants in the matrix with an example of an MNE per each quadrant.

(3) Using the FSAs-CSAs matrix above, please discuss in which quadrant AirAsia would fall in the matrix. In your answers, you should clearly indicate FSAs, CSAs, and/or strategic choices of AirAsia in their internationalization.

2. We studied different patterns of value creation through recombination capabilities by MNEs in our classes. Briefly explain which one fits best with AirAsia and why.

1. The Porter's singlediamond model is based on"four"country-specific determinants. What does this statement mean and what are they in the context of AirAsia?
2. Why does the Porter's singlediamond model need to be modified in explaining the international competitiveness of AirAsia? List some examples of AirAsia's host CSAs using Dunning's (1998) four outbound FDI motivations of MNEs.
3. Conduct a short analysis on AirAsia using the IM scholars'double diamond model. Answer this question using the"four groups of country-specific determinants"of the MNE, which we studied in our classes.
4. (1) First, construct a matrix bringing together two types of competitive pressures (which we studied in our classes) that exist around MNEs like AirAsia in the global market. Second, define each axis of the matrix as we studied in our classes. (2) Using the matrix that you constructed above, please discuss in which quadrant AirAsia would be positioned and why.

(3) Using the matrix that you constructed above, please discuss what would be the best organizational structure of AirAsia to support their strategic choices in the global market and why.

5. (1) In which emerging economy or region has AirAsia been headquartered? (2) What characteristics did AirAsia managers associate with the emerging economy or region, which are important considerations for the MNE's internationalization?