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Section III: Please select the best answer to complete each statement. Each item is valued at 1 point. Market development Competitive advantage Market Penetration Retailing

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Section III: Please select the best answer to complete each statement. Each item is valued at 1 point. Market development Competitive advantage Market Penetration Retailing Intensive distribution Exchange Fighter or Flanker brand Logistics Positioning dverti sing Exclusive distribution Selective Distribution Brand Diffusion Sales Analysis 1. _ involves the transporting, storing and handling of goods to match customers' needs with a m'i's marketing mix. 2. _ describes all the activities associated with the sale ofproducts and services to final consumers. 3. 'When a manufacturer sells only through E intermediary in a particular geographic area, _ _ is being used. 4. is the process associated with the spread and use of a new idea or product. 5. A producer has a marketing mix that is perceived to be better than competitor offerings. This is referred to as . 6. A marketing strategy that is focused up on new markets and customers for existing products is distinct and memorable from competitive offerings. B is selling a product through all responsible and suitable intermediaries who will stock andfor sell the product. 9. This type ofpaid, marketing communications is frequently referred to as \"mass selling.\" Itis called 10. are products offered as a lower priced alternative to a brand's high priced items

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