See attached pictures. compare the answers from three different interviews. Then present findings. It should provide an overview of what was found as well as highlight the similarities and differences in the responses. (Open the pictures so that you can see it clearly!)

1. Would you say that influencers, on the web can influence your purchasing decisions? Interviewer 3: I tend to trust the recommendation that comes from an influencer that used by young people, therefore, it makes more sense for them to market themselves Interviewer 1: Personally, I say yes they have influenced my purchasing decisions by the ad that the company is sharing because the information that comes from the online. buying the products they endorsed. For example, I bought an insurance from Sunlife influencer is as result of them having tested and tried the product and it was either Financial because an intelligent, wealthy and well-known financial coach- Chinkee satisfying or not. Therefore, I am able to get information about the product form Tan has collaborative endorsements with the said insurance company. He also someone who I can relate to other than the company because the ad is for them to endorsed Gcash's Ginvest that's why I invested money here. Because of their fame market themselves so it is easy for them to exaggerate the information that they give 5. Do you think the products recommended by influencers, are reliable? and skills which the consumers know about them, the viewer trusts them; there is a about the product most especially on its quality. Interviewer 1: I think its Yes and No. In marketing, among the most important rules to public trust. The principle in marketing is this- people buy from you because they remember is "Best known, Beats best ever." A product that appeals to the biggest know you, like you and trust in you. I personally follow Chinkee Tan and other audience will always be the one selected by many in the same regard. A information/entertainment creators on my Youtube and Facebook accounts so that I 3. How would you rate the trust you have in influencers, on a scale of 0-10 (max), and will get an update on their informative videos about wealth, savings, investments and product/service can have all the best qualities as required but as long as it isn't known, why? it will not sell without an audience. Influencers, come in to fill this gap. Brands will managing finances. Interviewer 1: I would rate 8 because the public trusts them and they wouldn't risk continue to look for opportunities that expose them to their consumers as fast as Interviewer 2: The influencers, on the web can influence my purchasing decisions to a their names on products which are not effective. possible. lesser extend only. Because I am aware of the fact that most of the promotions done by Interviewer 2: I trust only influencers, who are not giving paid promotions. On a point Interviewer 2: This can not be easily determined, because everyone's feelings are the web influencers, are paid promotions, and in most of the cases these influencers, may scale of 10 I can say I have a 9 point trust on influencers, whom I usually trust different, some people may feel very good, some people feel the use of the feeling is very haven't even used the product. I follow only the social media accounts of those influencers, who give their honest opinions about the products without receiving any payment from the Interviewer 3: I give them 7. This is because the number of times I have purchased poor. So I can not easily judge this phenomenon. product manufacturing company. a product based on the recommendation of an influencer, it has been as they had Interviewer 3: Yes, products recommended by influencers are reliable. This is recommended and that makes me trust them to a certain level. However, there are because influencer would not advertise for goods that can make them lose following. Interviewer 3: Yes. Influencers online do affect my purchasing decision since they also a few times that I have disagreed with them on certain products which I feel are It would not be beneficial to influencers to lose following because rebuilding the trust always give their reviews on various products and services that they have used. I do not good and they give good feedback about the same products. that was held by their followers would be difficult. For example, losing one million follow a couple of influencers on the various social media platforms so that I can get following because advertising a harmful good would too much to them. Thus, they as much insight as possible on a wide range of products and services. must create trust among followers by advertising reliable products. 4. In today's society, influencer marketing is everywhere and has a big influence on personally follow Chinkee Tan and other information/entertainment creators on my young people. What's your opinion? Youtube and Facebook accounts so that I will get an update on their informative Interviewer 1: Yes, it has an influence on young people. Young people are the 6. What factors make some consumer groups more likely to trust influencers than ads videos about wealth, savings, investments and managing finances. nnocent and they easily trust and like people- even people they don't know. How from brands themselves? much more if they know the person? Fog(Alt + A) Edo paid BTS for a commercial Interviewer 1: I think there are three main factors making consumers trust influencers whose targeted audience consists of kids, young teens, late teens, young adults and more 2. What is do you trust more, an influencer's recommendation or ads from the company adults; after that Mcdo's BTS meal became viral and almost every Mcdo customers Personal life insight of the influencers. itself? who order BTS meal are young people Responding to direct messages from followers. Interviewer 1: I trust an influencer's recommendation than the company it self Interviewer 2: Yes, the statement that influencer marketing is everywhere, and has a big Honest opinion on the products for example products used on body/children. People buy because of emotions and because of trust. If those two are combined, one influence on young people is true in my opinion. Since the technology is growing day by This interaction and honesty between influencer and customer creates a relationship will definitely buy a product. For example, I am a fan of Kuya Kim who is now a day and majority of the young population are web, and social media users they are yielded from trust as opposed to ads that can be made for the sake of pushing the Vlogger. He endorsed Sante' barley. Because I trust him and my emotions were influenced by the things and people they see on social media. Marketing companies make product to the market. stirred up because I am his big fan, I purchased Sante' barley right away. If the use of this and use social media influencers as their main marketing strategy. Interviewer 2: Influencers also give their fans access to their personal life and connect company only uses its' own ads that is very professional and no emotional effect on with them. They distinguish themselves from their famous counterparts by responding to the audience, middle-class income people are less likely to buy unlike when the messages, offering product recommendations and being approachable. Between the company hires influencers Interviewer 3: Influencer marketing is important to the young people today because it customer and the influencer these activities build a relationship and build trust actually target these very people through the platforms that they use through social Interviewer 2: I trust the reccomendations given by influencers, who give honest opinions media. Influencers are more available online where they also tend to advertise Interviewer 3: Some of the influencers are role models to their followers and they more than the ads given by the company itself. products that are sold online or advertised online by the various companies. Most of may just purchase the goods to be associated with them. Once they advertise the the products that are also marketed by the Influencers are products that are largely goods followers assume they are using the good and thus they trust the brand. For example, the common phrase used by many "if so, is using that why not me".9. If you were an influencer, would you recommend a product to your followers that you 7. Why has influencer marketing grown so quickly in recent years? know nothing about? Interviewer 1: Because it allows for direct feedback, global reach to potential Interviewer 1: No. I will not recommend a product that I know nothing customer, and about. Advertising products that I don't have an idea what it is will just cause a ability for the marketer to track level of audience or demographic nature of the negative impact. It may cause harm to the customers and as an influencer, if I consumer. As opposed to other mediums of advertising influencer marketing allows advertise a product and followers purchase and use it and it harms them, then it will for direct and prompt feedback. destroy my reputation. The products being influenced reach potential buyers globally at the comfort of their Interviewer 2: Had I been an influencer, I would never promote a product about which I homes and offices have no clue. Only after using it, knowing about it and understanding that the product is Marketers are able to track the age brackets and locations of the consumers. safe and effective, then only I will promote it as if something goes wrong, the public will be Interviewer 2: I think in the future, budgets influencer marketing will increase harmed and that is not a good thing for me to do. dramatically. As what I learn from a research, there are nearly two-thirds of companies Interviewer 3:I would not recommend a product to my followers if I did not know plan to increase their influencer marketing budgets this year. Influencers are so essential anything about it. This is because, I would not want any of my followers to try a right now because consumers are eager for authenticity, not just because of a growing product that will negatively affect them because they trusted me based on the lack of confidence in advertising. I use AD blockers to block annoying display ads when information that I gave them. I'm online, and many of my friends do the same. Interviewer 3: This is because social media platforms have increased in number. Additionally, people have learnt to look for information about products and services from the social medias. This has created a good platform for even negotiating for the goods. 8. What impact do you think influencer marketing will have on society? Interviewer 1: The impact of influencer marketing in society is that it makes people's preferences change. Influencer marketing generated new ideas that will attract customers. And if their marketing strategy hits a various number of people, then most of the people in a society will change their preferences. Example: New trend of clothes. Interviewer 2: Influencer marketing has a lot of impact on the society. We can clearly see that in our surroundings as people are actively following these trends, are buying what their favourite influencer is promoting/using just on the words and trust of that influencer. There is no need of a physical showroom and thus these influencers are having a lot of impact on the market. They can easily promote any kind of a product for which they are being paid for and increase its awareness and sales Interviewer 3: Influencers use social media to start conversations, increase engagement, and set cultural trends. Social media influencers are more popular with audiences than celebrities Influencers are early adopters of new products and services, causing their audiences to want them. Influencers can generate trends and influence their followers' purchasing decisions based on this trust. As a result, they employ influence psychology to connect with and engage their audience. Influencers assist these firms reach a much larger audience because of their tremendous impact