Question
See video as reference about STP in relation to the questions below: https://drive.google.com/file/d/1Q9i9tf9YuZKzZAukciNRMywpKibbztfT/view?usp=sharing ANSWER THE FOLLOWNG QUESTIONS: 1. Choose particular product. (The Product will be
See video as reference about STP in relation to the questions below: https://drive.google.com/file/d/1Q9i9tf9YuZKzZAukciNRMywpKibbztfT/view?usp=sharing
ANSWER THE FOLLOWNG QUESTIONS:
1. Choose particular product. (The Product will be PUREFOODS CHICKEN NUGGETS)
2. Your reason in choosing this product.
3. Make Simple STP Analysis using this product. Start with SEGMENTING on this number.
4. TARGETING
5. POSITIONING
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
