Segment Analysis:

The Casual Trainer This group knows they need to go to the gym but they rarely get there. They continue to invest in memberships and vow each year to make a bigger commitment but typically don't follow through for an extended period of time. Flexible hours, promotions and special programming/events can motivate them to attend with more frequency. They attend classes sporadically, use cardio equipment and weight machinery. This group is always a big revenue generator for a gym and they don't create congestion because they are rarely there. This group feels frustrated that they continue to pay for something they don't use and continually evaluate more effective ways to invest their fitness dollars. How Casual Trainer of segment effective on Benefits Sought, Usage, Psychographic, Demographic, and Geographic Profile.