Segment Revenue Horizontal Analysis

Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year:

	Recent Year (in millions, rounded)		Prior Year (in millions, rounded)
Americas	$9,936		$9,065
EMEA*	1,141		1,047
China/Asia Pacific	721		552
Channel Development**	1,292		860
Other	209		176
Total	$13,299		$11,700

* Europe, Middle East, and Africa

** Sells packaged coffee and teas globally

a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round all percents to one decimal place. Enter all amounts in millions.

Starbucks Corporation
Horizontal Analysis
	Recent Year (in millions)	Prior Year (in millions)	Increase (Decrease) Amount	Increase (Decrease) Percent
Americas	$9,936	$9,065	$	%
EMEA	1,141	1,047		%
China/Asia Pacific	721	552		%
Channel Development	1,292	860		%
Other	209	176		%
Total revenues	$13,299	$11,700	$	%

b. Prepare a vertical analysis of the segment data. Round all percents to one decimal place.

Starbucks Corporation
Vertical Analysis
	Recent Year Amount	Recent Year Percent	Prior Year Amount	Prior Year Percent
Americas	$9,936	%	$9,065	%
EMEA	1,141	%	1,047	%
China/Asia Pacific	721	%	552	%
Channel Development	1,292	%	860	%
Other	209	%	176	%
Total revenues	$13,299	%	$11,700	%

c. Based on the percentages in the vertical analysis, which of Starbuck's operations grew more?