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Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as behavioral segmentation. affective segmentation. socioeconomic segmentation.

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as

behavioral segmentation.

affective segmentation.

socioeconomic segmentation.

psychographic segmentation.

sociocultural segmentation.

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