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' Segmentation, targeting & positioning strategy - Identify and describe 3 segmentation bases relevant to selected product. (10%) - Identify and discuss the targeting strategy

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' Segmentation, targeting & positioning strategy - Identify and describe 3 segmentation bases relevant to selected product. (10%) - Identify and discuss the targeting strategy / strategies of the selected product. (5%} - Identify and discuss the chosen product positioning strategy. Compare the product with direct competitors. [5%]

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