SELCO started its operations in 1995 to sell solar home lighting systems to the rural population in Karnataka, India. It offered a customized solution through distributors and suppliers. Over the years, the company innovated its product and financing method for the rural populace. It provided solar solutions at an affordable price to the rural poor. Later SELCO expanded to Bihar and Gujrat using partnership models. Here, SELCO partnered with SEWA (Self Employed Women's Association) and SEWA Bharat to implement the energy access activities. The partners provided access to the customer base and finance, while SELCO provided technology and training. Now, SELCO wanted to expand to other parts of India. This expansion required

Analysis / Questions

1. Company Introduction
   1. What is the business of SELCO?
   2. Who are the investors, and what are their interests?
   3. What are its products and services?
2. Business Model of SELCO in Karnataka
   1. What is the business model of SELCO in Karnataka?
3. Business Model implementation with SEWA and SEWA Bharat as the partner od SELCO
   1. Why did SELCO choose to partner with SEWA (Self Employed Womens Association) and SEWA Bharat in Gujarat and Bihar, respectively?
4. Scaling up Expansion into other states
   1. Should SELCO expand to other states?
   2. Should SELCO move into one state at a time and use its existing model? What can be the pros and cons of adopting this approach?
5. Incubatee Model
   1. What is the Incubatee model?
   2. What are the pros and cons of the Incubatee model?
   3. If you were assigned to select the entrepreneurs, how would you do so? How easy or difficult would that be?
6. The decision for the model
   1. Which model should SELCO choose?
   2. Prepare a plan of action to roll out the model of your choice. What are the specifics and contingencies?