Select a B-to-B market in which there are several customer organizations. Describe the location and size of the overall market. As the marketing manager of the selling organization, 1. Explain the process and the steps that you would follow for segmenting, targeting, and positioning in this market. 2. What bases would you use for segmentation? Will these bases be different from consumer markets? 3. Apply the bases that you are proposing to use and explain how you will do the segmentation to determine the Target Market. 4. How will you evaluate if the Target Market if is worthwhile to pursue or not