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Select a company and a product you use/are familiar with that has a similar competing item made by another company (Under Armour versus Nike, Campbell

Select a company and a product you use/are familiar with that has a similar competing item made by another company (Under Armour versus Nike, Campbell versus Progresso, Allstate versus State Farm).

Describe a strategic change one company might make; what response might the other company try to offset the competitor's strategic change?

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