1. Select a company that you are familiar with. Briefly explain each element of Porter model, provide an example of each force for the company you selected, and discuss how you would use that information to build a strategic plan.
2. Using the same company above, list three resources and three capabilities that it has and discuss how you would use that information to build a strategic plan. 5a) Why is a companys intellectual assets so important to sustaining competitive advantage? What does a company need to do in order to effectively manage their human capital?