Select a company within Malaysia and evaluate the company's overall performance by applying the Management Process. The Report should include the following components:

1. Company's Vision, Mission, and Corporate Social Initiatives;

2. External Environmental Analysis;

3. Internal Analysis - Resources, Strategic Capabilities & Competencies;

4. Strategic Issues Identified; and

5. Strategic Choice(s).

A. Executive Summary (5 marks)

The Executive Summary should summarise the 3 main components [parts (B), (C) and (D)] of the Business Report. There should be a short description of the company's background.

B. Strategic Formulation (20 marks)

(i) Company's Vision, Mission and Corporate Social Initiatives of the company. (5 %)

(ii) External Environmental Analysis (10%)

An analysis of the macro environment using an appropriate framework. A competitive analysis of the industry using an appropriate framework. (iii)Internal Analysis (5%)

The team's analysis should go beyond just mere identification of strengths and weaknesses, but should incorporate an in-depth evaluation of the company's core competence(s), unique resources and capabilities, through the application of appropriate management concepts and models.

C. Issues Affecting Company (15 marks)

The SWOT analysis should be tabled at the beginning of this section. From the internal and external analyses of the business, deduced to the SWOT table, identify and discuss the strategic issues that might affect the company's immediate and future performance. You are require to present THREE (3) issues.

D. Strategic Choice(s) (10 marks)

On the basis of the analysis in parts (B) & (C), recommend appropriate corporate and business strategies the company should implement to sustain a competitive advantage in the chosen industry. Theoretical strategic concepts and principles are required to justify your explanation whilst analysing and discussing the issues and strategic choice(s) of the business. In your evaluation of the company, you are to maintain a balanced view i.e.do not concentrate on the positive aspects but to pay emphasis on negative ones such as risks, weaknesses and threats etc.