Select a global company that you admire headquartered in the U.S. perhaps this is your current employer or a dream company you would like to work for (e.g. IBM, Apple, etc.).

What type of data to you think this company collects to inform their business decisions and predict behavior? For instance, economic data for financial modeling, customer data for demand forecasting, etc.

Now consider the companys business operations in the European Union. How might the GDPR alter some of these business operations? Review the assigned HBR article for ideas to consider.