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Select a large U.S. company (e.g., Walmart, Apple, Microsoft, etc.) and evaluate its managerial decisions in several different areas. Address all of the following areas,
Select a large U.S. company (e.g., Walmart, Apple, Microsoft, etc.) and evaluate its managerial decisions in several different areas. Address all of the following areas, using section titles:
- Provide an introduction and a conclusion. may present a general purpose of final paper and the writing plan in an introduction. A conclusion can be drawn from the discussion in the main body of the paper.
- Describe the history of the company.
- Evaluate the company's products and primary markets, domestic and/or global.
- Examine the company's pricing strategies and nonpricing strategies to maximize its profit. Nonpricing strategies include advertising, product differentiation such as function, design, and/or model, enhanced service quality, etc.
- Appraise any sources of risk or uncertainty in the company's operations and decision making. You may need to clarify the difference between risk and uncertainty.
- Assess any asymmetric information issues that the company experienced during the previous five years. What were the adverse selection and the moral hazard problems that the company encountered?
- Analyze the principal-agent problems that the company may have. Begin your discussion with the definition of the principal-agent problem.
- Evaluate if the company has any current issues that the CEO may want to resolve or improve.
- Use economic language and demonstrate your understanding of the concepts and theories of this course.
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