Select a new or soon-to-be-released product/service of their choosing and develop a report using the sections below. The report will provide a full overview on how the product/service should be developed and commercialized. The fullreport should include

1. Description of the new product or service

2. Outline of the industry, company, and target market

3. Product Innovation Charter (PIC)

4. SWOT analysis

5. Perceptual map, include competitors

6. Concept testing

7. Forecasting for 3-5 years (e.g. ATAR model, diffusion curve) 8. Product use testing: alpha, beta, and/or gamma

9. Entry strategy and market testing

10. Concluding remarks