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1. Select a publicly held company
2. Select a benchmark firm to compare your company against. The benchmark firm is typically the largest competitor.
3. Obtain the firms balance sheet, income statement, and statement of cash flows for the past 5 years. Download or read the firms annual report.
4. The following table is the type of Excel or Word table that should be used to gather and report your ratio and financial performance data. Note the 5 financial diagnostic categories that should be used in your analysis.

Financial diagnostic categories	Chosen company vs.	Benchmark competitor
1.) Liquidity of short-term assets	-Current ratio -Cash ratio -Quick ratio	-Current ratio -Cash ratio -Quick ratio
2.) Long-term debt-paying ability	-Debt ratio -Debt-equity ratio -Times interest earned	-Debt ratio -Debt-equity ratio -Times interest earned
3.) Profitability
	-Net income/sales (profit margin) -Net income/assets (ROA) -Net income/shareholder equity (ROE)	-Net income/sales (profit margin) -Net income/assets (ROA) -Net income/shareholder equity (ROE)
4.) Asset utilization/ management efficiency	-Total asset turnover -Inventory turnover measures -Accounts receivable turnover	-Total asset turnover -Inventory turnover measures -Accounts receivable turnover
5.) Market measures	-Price/earnings ratio -Earnings per common share -Dividend payout	-Price/earnings ratio -Earnings per common share -Dividend payout

how do i get data from public company for above analysis?