Question
Select a specific service product from Pakistani market and identify its core product and supplementary services. Describe how the company is adding value through supplementary
Select a specific service product from Pakistani market and identify its core product and supplementary services. Describe how the company is adding value through supplementary services. Also show the flower of services of that company.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
