Question
Select all that apply. Which of the following is/are consistent with the marketing concept? A) It begins with the factory. B) It is outward facing.
Select all that apply.Which of the following is/are consistent with the marketing concept?
A) It begins with the factory.
B) It is outward facing.
C) The goal is to earn profits through customer satisfaction rather than through sheer sales volume.
D) Stating that "Our products are cheap and available everywhere."
E) It is focused on customer needs
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
